Paul McCartney Says He’s Using AI to Build the ‘Final’ Beatles Song Over the past few years, DJs for local radio shows have been outsourced from other markets - much like Elzinga does in Portland and Seattle from her home in Michigan. Smith-Cameron, who plays Gerri on HBO’s Succession, wondered if Elzinga was “worried you’ll have ALL the days off now that they cloned you?”įor the past three decades, the broadcast industry has faced consolidation and extreme cost-cutting that has oftentimes meant layoffs of on-air talent. When the station posted excitedly about AI Ashley last week, Twitter erupted: An NPR host tweeted an “everyone disliked that” meme, a freelance writer wanted to know, “Why would you participate in the very public elimination of your job?” and even J. Of course, what is a neat, little, high-tech, mostly risk-free magic trick for Elzinga, Salisbury and Alpha Media, the Portland broadcast company that owns Live 95.5 and 205 other stations, is a terrifying prospect for much of the radio industry. As to the intelligence of our other DJ’s…we’ll save that for another post 😉 /CtlMhYU0IO We made history as the world’s first radio station with an AI DJ! Our midday host Ashley has become AI Ashley! We can’t wait for you to meet Ashley, the world’s first artificially intelligent DJ. “We’re trying to be respectful during the wild West of AI and go where we think the law is going to go.” “If she says stop, we have to stop,” Salisbury adds. She owns the rights to her voice, approves every on-air AI usage and, Salisbury says, “We have increased her fee.” For Elzinga, who multi-tasks her way through a full-time morning-show gig at her hometown Top 40 station WKHQ, then “tracks” her voice remotely for Live 95.5 and another station in Seattle every day, AI Ashley allows her to work even more. We’re OK playing some Moneyball-style radio, because it wins championships.”Įlzinga and Salisbury see AI as an efficiency tool, a way of stretching DJs’ hours so listeners can hear their voices even when they’re not physically present.
When company execs learned Elzinga was about to take the full-time job in Traverse City, potentially reducing her hours on Live 95.5, they saw her as a “perfect storm” case study for an on-air test, he says: “The line in Moneyball is ‘the first guy through the wall always gets bloodied.’ That’s where we are right now. Live 95.5 hasn’t received any listener complaints, says Dylan Salisbury, the station’s content director: “I don’t even know if they realize it yet.”Īlpha Media, owner of Live 95.5, started experimenting with AI voice technology last fall, according to Phil Becker, the company’s executive vp of content.
AI Ashley, as Live 95.5 refers to the cloned voice on the air, made “her” debut on the air last Friday, delivering news, introducing songs and hyping station promotions in alternating speaking segments with the real Ashley Z, as Elzinga is known.
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